Volume 1 · The Machine Between the Ears · Essay 259
Positional Behavior
Two neighbours each want the bigger house — not for the space, but for the position: ahead of the other. When one extends, the other must extend, and soon both pay for rooms they never sit in. This is positional behaviour: pursuing goods whose value is purely rank.
The economy of it is a treadmill. Position is a fixed supply — only one person can be first — so everyone's expenditure on it cancels out, like everyone standing at a parade. Each sees better; no one sees more. The effort is real, the advantage is zero, and the cost is enormous.
The saddest part: positional spending crowds out real spending. The money for the impressive car comes from the fund for the enjoyable life. Status is purchased with substance.
The exit is to notice which desires evaporate when unwitnessed. Would you want it if no one could know? The honest yes is a real want — buy it, enjoy it. The no is a bid in a rank auction that everyone loses. Step down from the parade. Sit, and actually watch.