A-to-B Shift

Some ideas arrive wearing uniforms. A-to-B Shift arrives in a kurta — plain, comfortable, and ready for work.

It is worth keeping in your pocket not because it is always right, but because it is always available. A tool you carry beats a perfect tool you left at home.

The idea is simple, and like most simple ideas it is easy to nod at and hard to use. The nod is free. The use costs attention, every day, in small change.

Every January, the gym fills; by March, the regulars have the place to themselves again. The calendar changed nothing. The people who stayed simply stopped asking the calendar for permission.

Time is the one currency the Reserve Bank does not print more of. No ceremony needed. Begin with the very next decision.