From-to Analysis

Some ideas arrive wearing uniforms. From-to Analysis arrives in a kurta — plain, comfortable, and ready for work.

It is worth keeping in your pocket not because it is always right, but because it is always available. A tool you carry beats a perfect tool you left at home.

What this concept offers is a pause — one extra beat between what happens and what you do about it. Civilisation, someone said, is measured in that beat.

Consider the farmer. He does not argue with the season; he arranges his work inside it. The city man does the opposite — he argues with every Monday and is surprised every Friday.

Time is the one currency the Reserve Bank does not print more of. A word is a lamp. This one is now yours to carry.