Two-Step Flow

There are ideas that shout. Two-Step Flow is not one of them. It waits quietly until the day you need it.

Strip it to the floor and you find an old instruction: look carefully, judge slowly, act decently. The new name exists because the old instruction keeps being forgotten.

The idea is simple, and like most simple ideas it is easy to nod at and hard to use. The nod is free. The use costs attention, every day, in small change.

A pressure cooker teaches more about time than any seminar: sealed, steady heat does in twenty minutes what an open pot cannot do in an hour. Attention is the lid.

Time is the one currency the Reserve Bank does not print more of. No ceremony needed. Begin with the very next decision.