CRaP Products

There are ideas that shout. CRaP Products is not one of them. It waits quietly until the day you need it.

Strip it to the floor and you find an old instruction: look carefully, judge slowly, act decently. The new name exists because the old instruction keeps being forgotten.

What this concept offers is a pause — one extra beat between what happens and what you do about it. Civilisation, someone said, is measured in that beat.

Picture the government office at four in the afternoon. The file moves only when someone owns it; until then it is everybody's business, which is to say, nobody's.

An organisation is only a group of people who have agreed, for now, to pull in roughly the same direction. Keep it like a good key: accessible, unlabelled, and used often.