Digital Business Evolution Model

Think of Digital Business Evolution Model as a school atlas: simplified, slightly wrong, and the reason you found your way at all.

Remember that every model lies a little. The question is never 'is it true?' but 'is it useful here?' Used with that humility, this model earns its shelf space.

It is worth keeping in your pocket not because it is always right, but because it is always available. A tool you carry beats a perfect tool you left at home.

Consider the wedding caterer. Fifty dishes, three hundred guests, one small kitchen. He does not motivate his crew with speeches; he sequences the work so that nobody is ever waiting on anybody.

An organisation is only a group of people who have agreed, for now, to pull in roughly the same direction. You will meet this idea again this week, wearing different clothes. Now you will recognise it.