Egosurfing

Egosurfing is a lens. Nothing in the world changes when you pick it up, but quite a lot becomes visible.

The idea is simple, and like most simple ideas it is easy to nod at and hard to use. The nod is free. The use costs attention, every day, in small change.

It is worth keeping in your pocket not because it is always right, but because it is always available. A tool you carry beats a perfect tool you left at home.

Watch a good tailor in a busy lane. He does not measure twice out of fear; he measures twice out of respect for the cloth. Teams led with that spirit rarely need scolding.

An organisation is only a group of people who have agreed, for now, to pull in roughly the same direction. Keep the name. Use the pause it gives you. That is the entire homework.