Volume 3 · The Corner Cabin · Essay 89

Emergent Strategy

A method is a promise: do these steps and something improves. Emergent Strategy keeps its promise if you keep yours.

Try it for a fortnight before judging it. Most methods die in the court of first impressions, which is the least competent court there is.

The idea is simple, and like most simple ideas it is easy to nod at and hard to use. The nod is free. The use costs attention, every day, in small change.

Consider the wedding caterer. Fifty dishes, three hundred guests, one small kitchen. He does not motivate his crew with speeches; he sequences the work so that nobody is ever waiting on anybody.

An organisation is only a group of people who have agreed, for now, to pull in roughly the same direction. Tomorrow will provide the test. It always does.