RAIN Strategy

RAIN Strategy is the kind of technique that looks too simple to respect and too useful to ignore.

The method fails only in one way: people read it, nod, and return to the old habit. The technique is not the hard part. The hard part is Tuesday.

It is worth keeping in your pocket not because it is always right, but because it is always available. A tool you carry beats a perfect tool you left at home.

Watch a good tailor in a busy lane. He does not measure twice out of fear; he measures twice out of respect for the cloth. Teams led with that spirit rarely need scolding.

An organisation is only a group of people who have agreed, for now, to pull in roughly the same direction. Keep the name. Use the pause it gives you. That is the entire homework.