Self-Promotion Dilemma

A dilemma is a fork where both roads charge toll. Self-Promotion Dilemma is a classic of the species.

What helps is deciding in advance what you value more, before the pressure arrives. In the moment, pressure does the deciding, and pressure has poor judgement.

Picture the government office at four in the afternoon. The file moves only when someone owns it; until then it is everybody's business, which is to say, nobody's.

An organisation is only a group of people who have agreed, for now, to pull in roughly the same direction. And when you forget it — you will — the world will remind you. It is a faithful tutor.