Black-Washing

Black-Washing is a small handle on a large fact. Grip it, and the fact becomes easier to carry.

What this concept offers is a pause — one extra beat between what happens and what you do about it. Civilisation, someone said, is measured in that beat.

The housewife with her kitchen budget runs a tighter ship than most finance departments. She knows the difference between price and cost — one is on the tag, the other is on the month.

Money is a good clerk and a terrible master; the arrangement is entirely up to us. The idea has done its job if, the next time it happens to you, you smile before you react.