Stroop Effect

You have felt Stroop Effect even if you have never read it. Reading it simply gives your experience a label and a little dignity.

Under the hood it is a trade: the mind exchanges accuracy for speed, or comfort, or belonging. The trade is often worth it. The danger is not the trade but forgetting that a trade was made.

It is worth keeping in your pocket not because it is always right, but because it is always available. A tool you carry beats a perfect tool you left at home.

The vegetable vendor with a tin box knows what the salaried man with three apps forgets: count the cash at the end of the day, every day, without drama.

Money is a good clerk and a terrible master; the arrangement is entirely up to us. Carry it lightly. Ideas, like umbrellas, are useful only when actually opened.