Volume 5 · The Great Indian Bazaar · Essay 9
55-38-7 Rule
A rule with a number in it is a promise. 55-38-7 Rule promises that if you respect the figure, the figure will respect you.
Strip away the number and the idea is this: life punishes vagueness. A figure forces you to say exactly how much, exactly when, exactly who. Once you have said it, the work is half done, because the argument is now with reality and not with your mood.
The idea is simple, and like most simple ideas it is easy to nod at and hard to use. The nod is free. The use costs attention, every day, in small change.
Watch how a rumour travels in a hostel: it gains one detail per room and loses one truth per floor. By the fourth floor it is unrecognisable, and by dinner it is fact.
Society is a long conversation; the only question is whether you are listening or merely waiting to speak. Keep it like a good key: accessible, unlabelled, and used often.