Selfie Society

Some ideas arrive wearing uniforms. Selfie Society arrives in a kurta — plain, comfortable, and ready for work.

What this concept offers is a pause — one extra beat between what happens and what you do about it. Civilisation, someone said, is measured in that beat.

It is worth keeping in your pocket not because it is always right, but because it is always available. A tool you carry beats a perfect tool you left at home.

Stand at a tea stall during a big cricket match and you will see a hundred strangers become one family in an evening. The same crowd, given a different match, can split over a surname.

Society is a long conversation; the only question is whether you are listening or merely waiting to speak. The name is new; the wisdom stood at bus stops long before either of us.